How Not To Create A Pitch Deck
For many, creating a pitch deck can be an intimidating task. After all, you are trying to convince someone else to give up their time and money so that your idea becomes a reality. There are a few mistakes that people often make when creating a pitch deck because they don’t know what the other person is looking for.
Be clear. The person reading your deck is not a mind reader so make sure you are concise and use simple language that is easy to understand. Remember, they don’t know the industry or company as well as you do, even if it’s their job!
Don’t be too detailed. One of the biggest mistakes people make when creating a pitch deck (especially those just getting started) is giving way too much information about how everything works at once. It can be overwhelming for someone who has never seen this specific business before and doesn’t care about all of the details; rather they want to see whether it will work well enough in general terms first to pay attention later on. This means being brief with what you have to say and not surprising them with too much content. This is often a matter of presenting the details in order of importance, or even sorting your deck into different sections that correspond to what people want to know more about: how it works; why they should care; who it’s for; competitors and their weaknesses/strengths.
Keep it concise but thorough enough so you can answer any questions on the spot. Your goal is give someone an overview of what you do without overwhelming them!
Don’t use powerpoint slides as filler text- Slides should be used when there are visuals (not just bullet points) that need to be shown at the same time as being spoken aloud
Make sure each slide has some kind of impact- This is often a matter of making sure the content on each slide makes it clear to the reader what you want them to do next.